With a heritage spanning generations, Ballymaloe has long held a special place in Irish food culture. But on the supermarket shelf, the brand lacked the visibility and standout needed to be easily recognised by consumers. The opportunity was to create a distinctive new identity and packaging design that would give Ballymaloe greater presence, helping it stand out, get noticed and connect with shoppers.

At the heart of the identity is a bold, bespoke wordmark, paired with an open door icon that draws on Ballymaloe’s heritage while symbolising the brand’s warmth and generosity. Together, they create an unmistakable invitation into Ballymaloe’s world — one that’s open to everyone. A vibrant visual language, expressive typography and playful food-inspired illustration bring energy and personality to the packaging, creating a stronger, more recognisable presence on shelf while capturing the spirit of Ireland’s Home of Good Food.

Brand strategy, Brand identity, Packaging design, Illustration, Art direction, Copywriting, Brand guidelines, Artwork production