Ember Chicken Bites are protein-packed and ready to eat. Made with 100% British chicken breast sourced from trusted farms, with the Ember stamp of approval. These colourful packs were designed for on-the-go snacking in two tasty flavours, and two handy formats; one made for sharing, and one made just for you!

The challenge was to make the product pop on the shelf, to stand out from the rest of the crowd, without compromising on quality and taste. With so many good things to talk about, communicating the correct on-pack message hierarchy was paramount. The single-serve outer sleeves were custom-made to mirror the Ember brand logo stamp. The layered texture and detailed illustrations were used to enhance the product's natural, 100% British chicken breast credentials.

Brand identity, brand architecture, 3D & 2D packaging, SRP, messaging hierarchy, photographic art direction.