Crafting online snack appeal

Ember Snacks believe the meat you eat should go from pasture to plate, farm to snack and only a couple of places in between. That’s why their biltong and charcuterie snacks are made with lean meat from British and Irish soil – packed with natural protein your body needs to stay healthy. Their snacks are expertly crafted with simple ingredients and no added sugar, which means they are a high quality snack.

The key objective was to redesign their online packaging so that it ultimately reflects the quality and great taste of the snack, communicating clearly and quickly how the products are expertly crafted through using traditional methods of marinating, seasoning and curing. They also wanted to branch into other cuts of meat like; pork and poultry

Brand identity, Packaging, Illustration