S5 is a range of organic and vegan skincare designed to fight the effects of modern living based around 5 core serums. The products are designed to protect your skin from; pollution, chemicals, stress, poor sleep and poor nutrition.

The logo was inspired by the essential plant extracts which make the products effective. The design uses a colour coded system according to your skin’s needs; sensitivity, blemishes, pigmentation, premature ageing and dryness. A concise design language is used to aid the navigation of the range, so that a tailored skincare routine can be easily selected to meet the needs of individuals.

Brand identity, brand architecture, packaging, photography look & feel