The Havana Club Professional Edition range was developed with bartenders in mind, ultimately created to give them a whole new opportunity to experiment with the flavours and rum bases and inspire them to invent exciting new cocktails.

The design was inspired by the master distillers production and tasting notes. The naming convention needed to be extremely simple, with a non-marketing approach. The range initially launched with Professional Edition A and Professional Edition B. Due success of the initial launch, two new limited edition expressions were added to the range ­– Professional Edition C and Professional Edition D.

Innovation, Brand identity, Packaging, Artwork & production