Adaptology = adaptogen biology
Harnessing the power of natural adaptogens — organisms evolved in extreme conditions to deal with environmental stress. Formulated with adaptogens from plants and microbes that thrive in the extremes of deserts, oceans, rainforests, arctic, high altitudes. Adaptology contains bioactives molecules that on human skin are proven problem-solvers for the stresses that cause most skin problems. Adaptology establishes long term regimes that restore balance in the skin to prevent these symptoms. Tackling issues that underlie so many skin challenges, maintaining a healthy skin biome, boosting skin cell vitality.

Like taking supplements for skin, the design bridges the gap between the two. The minimilistic logotype emphasises the idea behind the naming — a portmanteau word made up of 'adaptogen' and 'biology'. The vibrant, almost luminous colour palette takes inspiration from the efficacy and natural power of adaptogens and extremogens. The tone of voice is witty and approachable to reflect the 'skin coaching' service offered online.

Brand identity, Brand architecture, Packaging, Print, Photography, Web and social media look & feel.