Havana Club Verde is the reinterpretation of everything you think you know about Cuba. Versatility, joie de vivre, innovation, and culture clash. Well-known aromatic boundaries blur when Havana club combined their legendary Cuban rum tradition with the methods of gin production for the first time.

The design takes inspiration from the elegant colonial architecture and the beautiful courtyard gardens of Havana. The illustration shows the abundance of citrus fruits and Latin American botanicals, which captures Verde’s light, smooth flavours and aromas. The product name was inspired by the green citrus fruits and herbs that give it an appealing green tint. Verde is a Latin alternative to gin, best enjoyed with friends.

Innovation, Brand identity, Packaging, Structural design, Illustration, Artwork & production