SPF is an online service dedicated to help and support authors on their self-publishing journey. Their offers comprise of online courses, weekly live podcast broadcasts and live events.

The task was multi-faceted, and comprised of the design creation of the umbrella brand to various sub-braneded offers. The solution for the core logo was to put Mark Dawson, a multi-award winning author, at the forefront. The overall idea of the brand identity was based on his bright, dynamic and forward thinking attitude to becoming a successful ‘Indie’ author. The sub-brands were designed to sit under the core brand, but also to take on their own look & feel.

Brand naming, Brand strategy, Brand identity, Brand architecture, Digital design, sales collateral, merchandising